Market research analysts gather and analyze data on consumers and competitors. Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.
• Market research analysts usually work in an office environment. • They are often required to travel locally, interstate or overseas in order to meet with clients to conduct research, or to attend training or conferences. • Required to work where there are large populations, such as cities so that they can gather as much data as possible, but may also be required to conduct research in regional areas from time to time. • Market research analysts need to be familiar with both qualitative and quantitative research methods.