Market Research Analyst

Market research analysts gather and analyze data on consumers and competitors. Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Career Option

  • • Survey Interviewer • Telemarketer • Senior insights and data analyst • Data visualization specialist

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Courses to be pursued

  • • Bachelors in Economics • Bachelors in Research and Analytics • PGP in Business Analytics • Certification courses by IIPMR 1. Certified Research Analyst 2. Certified Research Expert 3. Certified Research Professional 4. Certified Procurement Professional

Working Condition

• Market research analysts usually work in an office environment. • They are often required to travel locally, interstate or overseas in order to meet with clients to conduct research, or to attend training or conferences. • Required to work where there are large populations, such as cities so that they can gather as much data as possible, but may also be required to conduct research in regional areas from time to time. • Market research analysts need to be familiar with both qualitative and quantitative research methods.

Personal Skill

  • • Interest in consumer behaviour. • Good listening skills. • Good written and communication skills. • Strong analytical
  • conceptual and reasoning skills. • Organizational planning and time management skills. • Data entry skills.

Educational Qualification

  • • Bachelors Degree • Masters Degree (Not Compulsory)
Successful Persons

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