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A publicist is a person whose job it is to generate and manage publicity for a public figure, especially a celebrity, a business, or for a work such as a book, film or album. Most top-level publicists work in private practice, handling multiple clients.

Career Options

  • Publicists work in almost any field
  • with clients ranging from actors and singers to hospitals and big corporations.

Educational Qualifications

  • •Publicists are usually required to have a bachelor's degree in public relations, communications, journalism or a related field. •Master's degrees in public relations include advanced coursework in writing, new media, communications strategy and crisis communications. •Programs that offer a thesis provide an opportunity for publicists to delve further into areas that interest them. •The Public Relations Society of America offers its members an exam-based Accredited in Public Relations credential ( Submission of a portfolio and interview are required. •The International Association of Business Communicators offers an Accredited Business Communicator credential, which requires submission of a portfolio, oral exam and written exam ( •These online seminars in advanced communications, management and leadership skills are intended for experienced business communications professionals, like publicists and related public relations professionals and others.

Personal Skills

  • •Be a good writer: Strong Grammar and Writing Skills are essential •Be able to keep a whole lot of information in your head. •Be cool under pressure. •Personality: Be flexible and able to keep a cool head in challenging situations. •Lifestyle: Most publicists hold regular office hours
  • they have to be available to clients when needed and sometimes doing last minute work on a project on nights or weekends. •Strong verbal and written communication skills
  • strong interpersonal skills
  • organizational skills.

Courses to be pursued

  • •Diploma in Social Media Marketing •Diploma in Corporate Communication •Diploma in TV
  • News Reading & Radio Broadcasting •Bachelor’s degree in Public Relations •Bachelor’s degree in Jounalism and Mass Communication •Post-graduate diploma programmes in Advertising and Public Relations •Post-graduate diploma programmes in Journalism •Post-graduate diploma in Development Journalism •Post-graduate diploma in Radio and TV Journalism •Professional organization such as the Public Relations Society of America (PRSA)
  • offers a number of training seminars
  • teleseminars
  • and webinars for graduates and professionals.

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Working Conditions

It usually works on a full-time basis with many working more than 40 hours a week. The work environment for such workers is generally an office setting, although travel opportunities may arise. Publicists must feel comfortable talking to large and small groups of people, be able to conduct meetings, and should have the ability to 'sell' their client or product.

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