Career After School, Career List, Career Guide, Career Advisor

Social Media Marketer

Social media marketer is the person who uses of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. 

Career Options

  • • Certificate courses in Writing and computer skills. • Bachelor’s degree in Communications
  • Journalism
  • or Marketing • Master of Business Administration programs that include Internet marketing or social media coursework. • Certificate programs are also available in digital and Internet marketing. Common topics in these programs include social media analytics
  • interactive marketing techniques and social media networking strategies.

Educational Qualifications

  • Bachelor's degree in communications, journalism or marketing.

Personal Skills

  • • an eye for detail and the ability to work accurately • the ability to deal with more than one task at a time • creativity • presentation skills • an analytical approach to data • writing skills

Courses to be pursued

  • • Certificate courses in Writing and computer skills. • Bachelor’s degree in Communications
  • Journalism
  • or Marketing • Master of Business Administration programs that include Internet marketing or social media coursework. • Certificate programs are also available in digital and Internet marketing. Common topics in these programs include social media analytics
  • interactive marketing techniques and social media networking strategies.

Top Colleges

  • Delhi School of Internet Marketing : B-26, Shivalik , Malviya Nagar, Nr Malviya Nagar metro station, New Delhi, Delhi 110017 Phone: 088002 90309
  • NIIT Digital Marketing Address: 85, Sector 32, Institutional Gurgaon 122001 India Phone: +91 (124) 4293000, +91 (124) 4293333 http://www.niit.com/solution/digital-marketing
  • Simplilearn.com Address: Simplilearn Solutions Pvt Ltd. Manoj Arcade, # 53/1 C, 24th Main, Harlkunte, 2nd Sector, HSR Layout, Bangalore - 560102, Karnataka, India Call us on: 1800-102-9602 https://www.simplilearn.com/

Working Conditions

You’ll usually work normal office hours, 9am to 5pm, Monday to Friday. You may need to work evenings and weekends when working on a campaign or with deadlines. If you’re freelance, you may work longer hours depending on the needs of your clients and the amount of work you take on. You’ll be based in an office and spend a lot of time working on a computer. You may also attend meetings and make presentations about your work to clients or colleagues.

Top Companies

  • The Information Company Pvt Ltd (TIC) http://www.ticworks.com/index.html
  • Digital Fives http://digitalfives.com/
  • Cliff Technologies http://www.clifftechnologies.com

Successful Persons

Jonathan Nafarrete, director of social outreach at Blitz Agency

Nafarrete and the Blitz team animated the faced (via Twitter avatars) of influential sports bloggers, baseball stars, and superfans and turned them into baseball cards for their favorite teams. The content was engaging, sharable, and created a lot of buzz for the game.

Ginny Sidell, senior social strategist at DraftFCB Chicago

In less than a year on KFC, she helped the chain's Facebook page grow more than 1.5 million likes and Twitter engagement has gone up almost 300%.

Future Bright Program

Interactive School Platform