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Market Research Analyst

Market Research Analyst is a job that examines the preferences of consumers in order to help the firm to decide to shape, advertise and market the products and services. The Analysts Utilize surveys, focus groups and interview the gathered data. The processed data is represented through visual means like Charts and Graphs etc.

Career Options

  • - Marketing firms - Computer system design - Manufacturing industries - Management - Technical consulting services - Insurance firms

Educational Qualifications

  • - Bachelor’s Degree - Background in business administration, Social Science or Communication

Personal Skills

  • - Moderate level of social interactions - Analytical skills - Critical Thinking skills - Responsible - Communication - Writing skills - Team worker - Decision making

Courses to be pursued

  • - Bachelors in Economics - Bachelors in Research and Analytics - PGP in Business Analytics - Certification courses by IIPMR 1. Certified Research Analyst 2. Certified Research Expert 3. Certified Research Professional 4. Certified Procurement Professional

Top Colleges

  • International Institute of Market Research and Analytics Address: BTM Layout 1, Bengaluru, Karnataka, India Phone: +1 646 9656004 Website: http://iimra.com/
  • Indian Institute of Management, Kolkata Address: Diamond Harbour Road Joka, Kolkata (Calcutta) 700104 West Bengal India Phone: +91-33-2467-8300 Website: https://www.iimcal.ac.in/

Working Conditions

Working of a market research analyst varies from indoor to outdoor. They repeatedly do the same activities such as analyzing data etc. The schedule is set for each day and standard time of work is 40 hour week. But sometimes they work overtime to meet project deadlines.

Top Companies

  • Flipkart Address: Flipkart Internet Private Limited Vaishnavi Summit, No 6/B, 7th Main, 80 Feet Road, 3rd Block, Koramangala, Bangalore 560034 Phone: 0124-6150000 Website: www.flipkart.com
  • Coca-Cola India Address: Hindustan Coca-Cola Beverages Private Limited, B-91, Mayapuri Industrial Area Phase -I, New Delhi 110064 Phone: 1800 180 2653 Website: https://www.coca-colaindia.com/

Successful Persons

Preeti Reddy

Preeti Reddy is the president of IMRB International succeeding Thomas Puliyel. She has close to three decades of experience in research and consulting. She has been working with leading Indian and Multinational companies.

Mr. Pramod Kumar

Mr. Pramod Kumar is the Vice President at RNB Research. He has an experience of over 10 years in the field of Market Research, Sales and International Marketing.

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