Publicist is a person who generates and manages publicity for a company, a brand or a public figure. Publicists are a Public Relation specialist who maintain and represents the image of brands or organization or a public figure.
- Press representative
- Public relations publicist
- Media agent
- Excellent writing and communication skills - Excellent organisational skills - Sociable
persuasive and ambitious personality - Creativity - Excellent presentation - Positive attitude - Versatile and adaptable - Good eye to spot a story - Passion about the clients you represent - Ability to work under pressure and to tight deadlines - Ability to multitask - Good at research and analysis of findings
Courses to be pursued
- Bachelor’s and Master’s in Public Relations
Media Studies or Marketing.
Asian College of Journalism
Address: 2nd Main Rd, Tharamani, CIT Campus, Taramani, Chennai, Tamil Nadu 600113
Phone: 044 2254 2842
Indian Institute Of Journalism and Mass Media
Address: Opp. BGS International Residential School Nityanandanagar Kumbalgudu Kengeri Hobli, Bengaluru, Karnataka 560060
Phone: 078292 40368
Although most publicists are office based, they often have to work during weekends and evenings. There is usually travel involved to attend meetings, events or press conferences. One is likely to work under a great deal of pressure. If the person works with celebrities, he/she must be ready to deal with difficult personalities and regular changes of public image. Publicists can easily be blamed if these changes don’t generate positive press coverage.
Address: 307, Floor No.3, Laxmi The Mall, Above Axis Bank, Laxmi Industrial Estate, New Link Road, Andheri (West), Mumbai 400053
Raindrop Media Pvt Ltd
Address: B-09 & G-10, Ground Floor, Morya House, New Link Road, Andheri West, Mumbai 400053
Amrit has journeyed from ZEE to Google and Facebook and all through only proved how communication can create disruptive brands and businesses. She has provided consultancy to the Indian and Asian C-suite, especially within business-to-business and the technology industry. Known for her expertise in handling global CEO visits, Amrit has managed trips for big names like Craig Barrett – Intel, Michael – Dell, Carly Fiorina – Hewlett Packard and Charles Wang Computer Associates.
Archana has been practising PR since 1990. She founded PR Pundit in 1998. Today, it’s a well-regarded consumer and lifestyle public relations company. The company continues to be steered by Archana to offer a value proposition of creativity, efficiency and innovation. She is the principal trainer for PR Pundit’s media training and crisis communications programmes.