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Publicist

Publicist is a person who generates and manages publicity for a company, a brand or a public figure. Publicists are a Public Relation specialist who maintain and represents the image of brands or organization or a public figure.


Career Options

  • - Press representative - Public relations publicist - Media agent

Educational Qualifications

  • 10+2

Personal Skills

  • - Excellent writing and communication skills - Excellent organisational skills - Sociable
  • persuasive and ambitious personality - Creativity - Excellent presentation - Positive attitude - Versatile and adaptable - Good eye to spot a story - Passion about the clients you represent - Ability to work under pressure and to tight deadlines - Ability to multitask - Good at research and analysis of findings

Courses to be pursued

  • - Bachelor’s and Master’s in Public Relations
  • Journalism
  • Communication
  • Media Studies or Marketing.

Top Colleges

  • Asian College of Journalism Address: 2nd Main Rd, Tharamani, CIT Campus, Taramani, Chennai, Tamil Nadu 600113 Phone: 044 2254 2842 Website: http://www.asianmedia.org.in/
  • Indian Institute Of Journalism and Mass Media Address: Opp. BGS International Residential School Nityanandanagar Kumbalgudu Kengeri Hobli, Bengaluru, Karnataka 560060 Phone: 078292 40368 Website: https://www.iijnm.org/

Working Conditions

Although most publicists are office based, they often have to work during weekends and evenings. There is usually travel involved to attend meetings, events or press conferences. One is likely to work under a great deal of pressure. If the person works with celebrities, he/she must be ready to deal with difficult personalities and regular changes of public image. Publicists can easily be blamed if these changes don’t generate positive press coverage.

Top Companies

  • Universal Communications Address: 307, Floor No.3, Laxmi The Mall, Above Axis Bank, Laxmi Industrial Estate, New Link Road, Andheri (West), Mumbai 400053 Phone: 022-65275798 Website: http://www.universalcommunications.in/
  • Raindrop Media Pvt Ltd Address: B-09 & G-10, Ground Floor, Morya House, New Link Road, Andheri West, Mumbai 400053 Phone: 022-2639326 Website: https://www.facebook.com/raindropmedia/

Successful Persons

Amrit Ahuja

Amrit has journeyed from ZEE to Google and Facebook and all through only proved how communication can create disruptive brands and businesses. She has provided consultancy to the Indian and Asian C-suite, especially within business-to-business and the technology industry. Known for her expertise in handling global CEO visits, Amrit has managed trips for big names like Craig Barrett – Intel, Michael – Dell, Carly Fiorina – Hewlett Packard and Charles Wang Computer Associates.

Archana Jain

Archana has been practising PR since 1990. She founded PR Pundit in 1998. Today, it’s a well-regarded consumer and lifestyle public relations company. The company continues to be steered by Archana to offer a value proposition of creativity, efficiency and innovation. She is the principal trainer for PR Pundit’s media training and crisis communications programmes.

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