Art director is the title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, film and television, the Internet, and video games.
It is the charge of a sole art director to supervise and unify the vision.
Art directors work in a variety of industries
and the type of work they do varies by industry.
art directors typically oversee the page layout of catalogs
or magazines. They also choose the cover art for books and periodicals.
In advertising and public relations
art directors ensure that their clients’ desired message and image is conveyed to consumers.
In movie production
art directors collaborate with directors to determine what sets will be needed for the film and what style or look the sets should have.
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Center Address: 301, M-3, AVG BHAWAN,
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4connaught place, delhi, new delhi, delhi-ncr
Center Head: BHAWANA MANSHARAMANI
Lalit Kala Accademy
The Lalit Kala Akademi was established in pursuance of the dream of the first Prime Minister of independent India, Pandit Jawaharlal Nehru for a cultural and national identity. Thus the Lalit Kala Akademi as one among three such national organizations, that emerged.
Lalit kala Akademi
35, Ferozeshah Road,
Ph - +91 011 2300 9200
Courses to be pursued
•Associate Degree in Art/Design
•Bachelor's Degree in Advertising
•Bachelor's Degree in Graphic Design
•Bachelor’s Degree in Fine Art
•Master’s Degree in Fine Art
Art Directors usually work according to company timings i.e. 9am – 6pm, however they are frequently required to work late and come in on weekends, depending upon their deadlines. There is a little travel involved where they may travel to meet clients. However, the most part of the job is within their office/studio premises.
Most agencies where Art Directors are employed have an informal dress code, and so the work environment is casual. As most people in the advertising and production agencies are predominantly aged below 40, the atmosphere is light and fun.
•knowledge of interior design and architecture •practical understanding of building and construction •understanding of the work •good knowledge of computer budgeting software •possess a full clean driving licence •excellent free-hand drawing
perspective and technical drawing skills •eye for decoration and detail •able to conceptualise ideas •methodical approach to work •strong leadership skills •be able to co-ordinate effectively •show diplomacy and sensitivity when working with artists and crew •willing to work long and irregular hours •understand the requirements of the relevant health and safety legislation •sensitive towards different working practices and cultures when working in other countries
Minimum qualification- 10+2