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Public Relations Manager

Public relations (PR) managers are concerned with helping a company, organisation or government agency maintain a positive public image. This may be done using different forms of media to convey a positive message to a target audience. 

Career Option

  • Opportunities for public relations managers exist in: • Public Relations Firms • Nonprofits • Hospitals • Universities and colleges • Large businesses or corporations • Government Agencies

Top Colleges In India

  • Indian Institute of Mass Communication, Delhi Add: JNU New Campus, Aruna Asif Ali Road, New Delhi, Delhi 110075
  • YMCA Institute for Media Studies & Information Technology, Delhi
  • St Xavier's Institute of Communications, Mumbai Add: 5, Mahapalika Marg, Dhobi Talao, Chhatrapati Shivaji Terminus Area, Fort, Mumbai, Maharashtra 400001

Courses to be pursued

  • 1. Professionals can seek voluntary PR certification and accreditation through groups like the Public Relations Society of America and the International Association of Business Communicators (IABC). The Public Relations Society of America requires members to pass a comprehensive exam and have five years of experience before becoming accredited. The IABC also requires an examination and several years of experience before seeking accreditation. 2. Public relations specialists can also seek a master's degree in business
  • communications or journalism. A master's degree allows PR specialists to pursue senior PR and marketing positions or self-employment as a PR consultant. 3. Post-graduate diploma programmes in Advertising and Public Relations 4. Diploma in Public Relations and Marketing 5. Diploma in Public Relations
  • Media and Event Management 6. Diploma in Public Relations and Corporate Communication 7. Certificate course in Public Speaking and Personality Enhancement

Working Condition

Public relations managers usually have offices close to the top executives of the organization. PR firms, regardless of size, maintain attractive offices, as they are often the meeting ground for visitors such as media representatives and the public. Long hours, business dinners, press luncheons, and weekend or evening meetings are not uncommon in this line of work. Public relations managers must work well under pressure. Travel may be required to meet with the public, clients, special interest groups, or government officials.

Personal Skill

  • •Must be a confident communicator and presenter •Must possess excellent verbal and written communication skills •Must possess excellent organizational and planning skills •Have a full understanding of media needs and media relationships •Be proactive
  • reliable
  • responsible and accurate with an attention to detail •Possess the ability to keep information confidential •Tactical understanding of all primary social media platforms •Ability to work in high-stress environments
  • often for long hours •A wide degree of creativity and latitude •Self motivated with a positive and professional approach to management

Educational Qualification

  • Bachelor's or master's degree in public relations, journalism or communications
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