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The Khelo India Abhiyan

Sports play a very important role in our lives. They not only keep us fit and healthy but also develop a sense of friendliness and team spirit among the children of our nation. Sports shape our body and make us strong and active. It helps children to develop mental and physical toughness. Sports promotion is however primarily the responsibility of the various National Sports Federations which are autonomous. The role of the Government is to create infrastructure and promote capacity building for broad-basing sports as well as for achieving excellence in various competitive events at the national and international levels. On 15th January 2018, in the capital city of India, the Khelo India Anthem, which is the National Programme for development of Sports, has already struck a chord with India. It is a program of central government for development of sports. This activity has been appreciated and praised by most of the celebrities and politicians as well. The anthem was launched by Sports Minister Rajyavardhan Singh Rathore with Managing Director of Star India, Mr. Sanjay Gupta. It was a combined initiative to encourage team spirit and mass participation. Rajiv Gandhi Khel Abhiyan (RGKA) has been merged with the Khelo India Programme by the Government. The Khelo India anthem will soon be live on TV, OOH and other media as well. The anthem is invented by Ogilvy, composed by Louis Bank and the film has been produced by Nirvana Films.

By: Anuja Arora



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