Market Research Analyst is a job that examines the preferences of consumers in order to help the firm to decide to shape, advertise and market the products and services. The Analysts Utilize surveys, focus groups and interview the gathered data. The processed data is represented through visual means like Charts and Graphs etc.
Working of a market research analyst varies from indoor to outdoor. They repeatedly do the same activities such as analyzing data etc. The schedule is set for each day and standard time of work is 40 hour week. But sometimes they work overtime to meet project deadlines.
Preeti Reddy is the president of IMRB International succeeding Thomas Puliyel. She has close to three decades of experience in research and consulting. She has been working with leading Indian and Multinational companies.
Mr. Pramod Kumar is the Vice President at RNB Research. He has an experience of over 10 years in the field of Market Research, Sales and International Marketing.
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