Marketing is a broad field that comprises of many facets and activities. There are numerous opportunities in marketing. The common denominator of the opportunities in marketing is the sense of ownership over product or service. Marketing is to understand the customer’s needs and desires and thereafter translating these needs as marketing strategy.

Career Options

  • - Market Research - Brand Management - Advertising - Promotions - Public Relations

Educational Qualifications

  • Bachelor’s Degree in Business field

Personal Skills

  • - Communication skills - Analytical - Good at Social Interactions - Leadership - Organizational skills - Connectivity

Courses to be pursued

  • - Bachelor’s degree in commerce field or related fields - Master’s (helpful)

Top Colleges

  • Indian Institute of Management, Calcutta Address: Diamond Harbour Rd, Joka, Kolkata, West Bengal 700104 Phone: 033 2467 8300 Website:
  • Faculty of Management Studies, Delhi Address: Prof N.D. Kapoor Marg, Opp. Kirorimal College, University Enclave, Delhi, 110007 Phone: 011 2766 6382 Website:

Working Conditions

Outdoor and Indoor work. Sharing the office space with other workers. Working hours may be 50-hour week, sometimes even more.

Top Companies

  • Coca-Cola India Address: Hindustan Coca-Cola Beverages Private Limited, B-91, Mayapuri Industrial Area Phase -I, New Delhi 110064 Phone: 1800 180 2653 Website:
  • Bharti Airtel Address: Bharti Airtel Limited 1 Nelson Mandela Road Phase II New Delhi – India Phone: 91-11-46666100 Website:

Successful Persons

Sorav Jain

Sorav Jain started has his own Digital Marketing Agency in 2010 i.e. echoVME. It has been ‘The Best Social Media Agency of 2013’.

Pradeep Chopra

Pradeep Chopra once had no interest in corporate sector and he is an IIT Delhi pass out. Till date has trained over 1,500 professionals and spoken at global conferences like World Blogger, NASSCOM India Leadership Forum. Also, he has expressed his passion for digital marketing and Entrepreneurship by publishing articles on Wall Street Journal, Entrepreneur, and Inc. Magazines.

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