How Did Sports Emerge in India

The section has been somewhat dreary in India for a few times now but cricket and therefore the recent upsurge in football leagues. The news concerning Kabaddi, Hockey, and the Olympics has gone somewhat unnoticed – but no longer! India is not any longer just a cricket nation and therefore the sports business is beginning to expand along several dimensions totaling over a billion US dollars growing at 35-40% year over year.

Sports marketing is additionally at a record-breaking high in India which suggests better exposure, better facilities, and better performance from our athletes in every sport. India exported sports goods in 2013-14 worth around 256 million dollars (US) growing about 19% annually to 24,383.97 million dollars in 2018. The best part is that there are now talks of several endowments by both Centre and State to make sure that the business in sports continues to boom.

Careers in sports are finally being given the due consideration that they deserve and athletes are finally receiving support, not just from their friends and family, but from the whole general population and therefore the Government alike.

With numerous sports enthusiasts within the country, sports marketing is additionally sure to succeed and thrive, as maybe a career within the same. Inland of such immense diversity, with numerous castes, creeds, religions, and cultural differences, it's comforting to understand that a pump of adrenaline in somebody else on the sector can unite numerous people.

Indeed, people may have different sporting preferences, but the rock bottom line is that there's little question that a sport, any sport, can enthuse numerous.

The present level of India’s interest in sporting events also as India’s performance in sports isn't what it wont to be – it's improved for the higher. it's only to be expected that things can only keep spiraling upwards from here onwards. Sports opportunities in India are now presenting themselves decidedly for athletes and non-athletes alike. It time to showcase India’s prowess to grow as a superpower in sports.

Avinash Sinha 

Birla School, Pilani