Publicist is a person who generates and manages publicity for a company, a brand or a public figure. Publicists are a Public Relation specialist who maintain and represents the image of brands or organization or a public figure.
Although most publicists are office based, they often have to work during weekends and evenings. There is usually travel involved to attend meetings, events or press conferences. One is likely to work under a great deal of pressure. If the person works with celebrities, he/she must be ready to deal with difficult personalities and regular changes of public image. Publicists can easily be blamed if these changes don’t generate positive press coverage.
Amrit has journeyed from ZEE to Google and Facebook and all through only proved how communication can create disruptive brands and businesses. She has provided consultancy to the Indian and Asian C-suite, especially within business-to-business and the technology industry. Known for her expertise in handling global CEO visits, Amrit has managed trips for big names like Craig Barrett – Intel, Michael – Dell, Carly Fiorina – Hewlett Packard and Charles Wang Computer Associates.
Archana has been practising PR since 1990. She founded PR Pundit in 1998. Today, it’s a well-regarded consumer and lifestyle public relations company. The company continues to be steered by Archana to offer a value proposition of creativity, efficiency and innovation. She is the principal trainer for PR Pundit’s media training and crisis communications programmes.
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