The Reinvention of Curriculum Associates (CA)

Curriculum Associates (CA) is an education company. The company is privately owned. The main aim of this company is to make classrooms better places for teachers and students. The company has now been running for almost five decades. The company has been dedicated since then in introducing innovative and exciting products that help the students in their academic assignments and learning. 

The company also strongly believes that teachers play a very important role in classroom teachings. Therefore, the company has introduced various tools and resources for the teachers also. The privately-held education company focuses on making print instructional materials for K-12 schools. Lately the company has started to incorporate technological features also into the products. The company launched its flagship digital product known as i-Ready. The CEO of the company Rob Waldron stated that the company initially when founded in 1969 was a traditional one. Later when he came up in the year 2008, he knew that they definitely had to do something different in order to be part of the lime light. He started an after school tutoring company and used a lot of adaptive technology therein. The company then started developing a product that was not that expensive and at the same time was technologically advanced and definitely one that could cater to the needs of the students. Once the product was developed, the students started using it and the company kept on improving it with time. He described the change that the company brought was through technology and its use in the most apt way possible. The company has learnt a lot of new things through this change. Earlier there wasn’t a way to keep a track of whether the students are using a text book or not or if at all the teachers and parents are checking the books or not, but in the present system, the company can see as and when required that for how long has the student logged on; if the teachers and parents are paying attention or not etc. He believes that the company is doing immensely well in the field of education and is catering to the needs of the students and the teachers in the best possible way by making use of the technology. He concluded by stating that in order to succeed in this field one needs to have a long term view and perspective.

By: Anuja Arora

Content: https://www.edsurge.com/amp/news/2018-10-17-how-a-5-decade-old-education-company-reinvented-itself