What Is Food Impulsivity?

Impulsive buying cannot be categorized for one specific product category. Impulsive buying is often seen in products like chocolates, clothes, mobile phones, and big-ticket items like cars, jewelry, etc. Impulsive buying means making a hit or miss purchase. it's supported irrational thinking. Marketers attempt to tap this behavior of consumers to spice up sales. there's an excellent likelihood that customers find themselves making a sale of products after entering the hypermarket with no actual intention of doing so. Many mobile phone-makers tend to take advantage of this trait in customers by introducing products which may be an add-on gadget for his or her mobiles like fitness bands, watch, etc. Impulsive buying is that the tendency of a customer to shop for goods and services without planning. When a customer takes such buying decisions at the spur of the instant, it's usually triggered by emotions and feelings. Healthy food refers to food that contains the proper amount of nutrients to stay our body fit. we'd like healthy food to stay fit. The classifications of consumer decision behavior one finds such concepts as online impulse buying, spontaneous action, or stimulus buying, to say only a couple of. These concepts cover decisions made neither rationally nor habitually, and type of decision behavior that can't be characterized by the extent of cognition alone. Historically, paramount importance ware assigned to the definition of online impulse buying on the idea of unplanned purchases, impulse buying is the difference between actually concluded and previously planned purchases.

 By- Raghav Saxena

Birla School, Pilani