Big basket Vs Fresh Menu!

Supermarket Grocery Supplies Private Limited Big Basket (stylized as big basket) is an Indian online grocery and food products provider, founded in 2011. Headquartered in Bengaluru, the brand is basically run by Innovative Retail Concepts Private Limited in 30 Indian towns and cities. It sells fresh fruits and vegetables, meat and dairy, groceries, and personal care and household items via its website and mobile apps. As of 2017, it had a customer base of 6 million and was the country's largest online grocer. In 1999, the founders of BigBasket - Hari Menon, Abhinay Choudhari, V S Sudhakar, Vipul Parekh and V S Ramesh - started Fabmart. It was considered one of the first online businesses in India but it did not succeed due to low Internet penetration in India and the lack of secure digital payment gateways which discouraged people from making high online payments. After trying other ventures, they regrouped in 2011 to try the online grocery market again and started Big Basket.
Innovative Retail, the consumer facing platform of Big Basket reported revenues of Rs.1, 090 crore in FY17, translating into a 107% jump from Rs.527 crore a year ago.
Fresh menu
Fresh Menu is differently a full-stack online kitchen which serves global cuisine right to your doorstep. Founded in 2014 by Rashmi Daga, an IIM Ahmedabad alumnus, build a formidable brand in the Indian food market. Fresh Menu first raised $5 million of funding from Light speed Venture Partners in early 2015, followed by a $17-million round in 2016 that was led by Zodius. In 2014, the company moved to the food industry with Fresh Menu, an online restaurant that today clocks 14,000 orders per day from its app and website across Bengaluru, Mumbai, South Delhi, and Gurugram. Repetition is boring and this is the gist of the company and it moves forward with idea of keeping things fresh with a ‘fresh menu’ each day, so that customers can try something new every day.

By: Prerana Sharma