Need of Digital India
General News | Dec-02-2020
By many measures, India is well on its thanks to becoming a digitally advanced country. Propelled by the falling cost and rising availability of smartphones and high-speed connectivity, India is already home to at least one of the world’s largest and fastest-growing bases of digital consumers and is digitizing faster than many mature and emerging economies.
India had 560 million internet subscribers in September 2018, second only to China. Digital services are growing in parallel (Exhibit 1). Indians download more apps—12.3 billion in 2018—than any country except China and spend longer on social media—an average of 17 hours a week—than social media users in China and therefore us. The share of Indian adults with a minimum of one digital India financial account has quite doubled since 2011, to 80 per cent, thanks in large part to the government’s mass financial-inclusion program, Jan-Dhan Yojana.
To put this digital growth in context, we analyzed 17 mature and emerging economies across 30 dimensions of digital adoption since 2014 and located that India is digitizing faster than about one other country within the study, Indonesia. Our Country Digital Adoption Index covers three elements: digital foundation (cost, speed, and reliability of internet service); digital reach (number of mobile devices, app downloads, and data consumption), and digital value, (how much consumers engage online by chatting, tweeting, shopping, or streaming). India’s score rose by 90 per cent since 2014 (Exhibit 2). In absolute terms, its score is low—32 on a scale of 100—so there remains ample room to grow.
To put this digital growth in context, we analyzed 17 mature and emerging economies across 30 dimensions of digital adoption since 2014 and located that India is digitizing faster than about one other country within the study, Indonesia. Our Country Digital Adoption Index covers three elements: digital foundation (cost, speed, and reliability of internet service); digital reach (number of mobile devices, app downloads, and data consumption), and digital value, (how much consumers engage online by chatting, tweeting, shopping, or streaming). India’s score rose by 90 per cent since 2014 (Exhibit 2). In absolute terms, its score is low—32 on a scale of 100—so there remains ample room to grow.
Raghav Saxena
Birla School, Pilani
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