Social Media Impact on Modern Texts

Social media is used by a lot of individuals as a method to keep in touch with friends and enjoy content. Social media can, however, also have an unexpected or even unanticipated impact on customers. When enough individuals utilize a product on social media, it might influence their purchases. It can also influence the movies or books they watch or read depending on how many promotions they see. Undoubtedly, the emergence of social media has transformed our interactions not only with one another but also with products the arts, and even books. With the help of hashtags and online communities like Instagram’s "Bookstagram", social media has successfully made reading more common. People discuss books and reading in these communities by sharing everything from book reviews and suggestions to images and videos that aim to elevate reading to the status of a beautiful, sophisticated activity. As a result, an increasing number of youths have come forward to identify as readers and buy books frequently advertised on these platforms. The publishing sector has expanded because of the impact of internet platforms on book sales, and certain novels have become enormously successful due to social media attention. Public book marketing has also changed as a result of social media. Using social media, bookshops, publishing firms, and authors spread the word about their latest releases to encourage readers to buy their products. Advance copies of books published by publishing companies are frequently sent to book influencers to entice them to review and promote the book on their social media accounts. This strategy aims to draw the attention of followers and boost the book's marketability.

Social media provides self-published authors with a means of self-promotion. This is one advantage when books and authors rise in popularity through likes and shares, social media is known to oversaturate users' feeds with only a few dozen distinct titles and authors. By elevating certain authors to the top of the attention and success stream on these platforms, this approach helps them attract more followers and encourages readers to buy their books.

social networking has been successful in decreasing the variety of books available even as it continues to boost publishing. Industry and raise reading's popularity by building renews to promote themselves and their publications, online platforms have provided writers a new avenue to market themselves.

By: Sushmita
Kenalily School for Children