The Impact of Algorithms on Content Reach and User Experience

Relative to the problem, another issue of contention is the role of the algorithm in content dissemination and users’ experiences. It is necessary to understand more about algorithms, and this paper explains the fundamental concept of algorithms through algorithms that are used in digital platforms to present content, as well as how the content is consumed. In social networks, in feeds, in search, organic, and paid content, they decide when and how the content will be seen by the audience. To content creators, algorithms are good and bad in equal measure. Platforms consider user interests in the content that is promoted in order to gain a large audience. It increases activity and viewer numbers, but watchers have the propensity to be ‘noise’ or ‘hot topics,’ which can work against content that isn’t from a well-established creator. This is how the creators of content have to struggle responding to the update of the algorithm for them to remain relevant again. 

For users, algorithms improve experiences because the content they consume is filtered based on that which the user would be interested in. Such personalization is convenient and makes users happy, but it harms the algorithms’ ability to expose users to differing points of view: echo chambers. Further,(button used as Further) Algorithmic presentation, including addictive design pattern delivery, may burden the health challenges affecting mental health due to the endless feed. Algorithmic autonomy can thus reach as far as controlling the domineering trends of society, opinions and even elections, qualifications that give algorithms massive impacts. Still, transparency and ethical design are inevitable to prevent the potentially negative impact so that the algorithm is created both for the creators and users. With the developments of future algorithms such as deep-learning-based ones, the balance between ‘the personal’ adherence, meaningful fairness, and promoting diversities in the social mix residing into digital platforms will be the key to more equitable digital spaces.