Branding And Marketing During COVID

In this COVID situation where options to grow a business are limited, Branding and Marketing are giving a lot more opportunities to grow one's business. A good brand should deliver a clear message, create user loyalty, motivate the users to make a purchase, and confirm the brand's credibility in the marketplace. It is very important to keep up with the ongoing market trends and research to understand the target market and increase sales. During this pandemic, many brand companies are conducting online customer surveys to gather feedback on marketing content to develop brand positioning and improve marketing assets. This type of customer survey helps a brand to improve its branding and understand the customer better. By focusing on the right target market, one can see faster results and greater overall performance of their marketing campaigns.

Branding and marketing are now focusing more on knowing their customer to have a strong customer base. Social media has turned out to be a great platform in the business development strategy. Mobilizing and publicizing one's product or service is made possible by social media tools. Creating a business marketing-oriented website has increased the reach of brands and helped them maintain a loyal client base. Many traditional companies that were approaching the client on a traditional basis are now switching to new marketing techniques. The new style of using graphics to attract customers and create a unique brand identity is now considered an important marketing strategy. Recently the trend of using the T-shirt design as a marketing tool came up as an innovative branding and marketing idea to market a product. It helps in spreading awareness of the brand when the clients or the employees wear them. We can see the example of Unacademy who also makes their employees wear the T-shirt of their learning app. Not only the market strategies are getting smart day by day but also the customers are becoming very particular when it comes to buying a product on an online basis. The more the company spends on the marketing and branding of its product, the more will be the chance of being virtually visible.

Social media campaigns are also one of the most important strategies for brands to increase their product demand and value. In this pandemic situation, many brands have changed their campaigns to attract customers. For example - The Sleepwell mattress brand came up with the idea of a Social media campaign for Neem Essence mattresses to increase their brand popularity and demand according to the needs of the hour. The facility of home service by brands like Urban Clap and many restaurant franchises was also on-demand as the customers did not feel safe stepping out of their houses. During this COVID situation, all these new branding and marketing ideas are making the customers as well as the brand companies happy.

By: Manshi Bisht