As one of motorsport's most likes race series, NASCAR has a long and colorful history that dates to the US prohibition era in the 1930s. It was during that time that " BOTTLEGGERS"- those who make and deliver prohibited whiskey/alcohol also had modified transport cars that were fast enough to be able to evade, outrun and escape law enforcement should they be spotted.
From their colorful beginning to what is now a billion dollar sporting event, NASCAR has continued to supply high octane entertainment for its millions of fans and supporters. Now 72 years old, the racing organization has managed to develop through the decades in order to meet the changing trends, technology, and preferences that directly affect the sport.
This ability to adapt however seems inadequate as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. These figures paint a bothering
trend that NASCAR is on a long term downtrend it has yet to recover from. This article looks at some of the reasons why NASCAR is losing fans.
A fairly new dare that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is accessible across a variety of platforms.
As streaming services provide instant entertainment while NASCAR has organised and lengthy race events, the comparison is similar to ordering drive-thru (cheap and convenient) versus dining at a fine restaurant (pricier and takes longer before you can eat).
By: Aditya Raj Awasthi
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