How Brands Use Psychology for their Benefits

Brands get starring roles in reality shows. They follow eyeballs, the more the TRP level of the show; number of sponsors are interested in it, as product placement in reality shows has been a popular way for advertisers to reach the viewers. Reality shows meticulously create such an environment in their episode which seamlessly integrates sponsors and is profitable for the brands. Here are some examples which show us about the presence of brands in reality shows:
• KAUN BANEGA CROREPATI
KBC in all its seasons has graced the Indian viewers. There are many brands incorporated in the show. Many ways like after a contestant leaves the hot seat his companion is called for a photograph using Vivo v11 pro camera and then by using graphics showing the phone is an indirect advertisement of the product. Also transferring money in the winner’s account using axis bank app and giving Mahindra Marazzo to the lucky winner, all this tends to develop a blind spot for the brands in the viewers and creates a brand recall in the audience.
• BIGG BOSS
Bigg Boss is yet another heartthrob for the audience. With Panasonic OLED and Capital Foods as the associate sponsors, BB12 also is a profitable place for the sponsors for their products. Every element of the show ranging from fizz caller of the week, pillow covers with fizz written on them, Fizz lucky tasks, Oppo F9 selfie and Salman khan himself drinking Appy Fizz in the middle of the episode, all create a very strong brand recall for the sponsors.
• INDIAN IDOL
Sony entertainment too has roped a list of sponsors for its popular singing reality show, Indian Idol.
• SPLITSVILLA
MTV has always been a pioneer in reality show concepts. The show has attracted an array of sponsors.
We can see how brands use simple psychological methods for creating on our audience and youth of our society.

By: Prerana Sharma