It’s Locked For A Reason!

Iphone is not just the best-selling gadget ever created. It is also the most influential gadget too. Since iPhone was announced in 2007, Apple has sold close to 1.5 billion of phones, creating huge businesses for app developers and accessory makers, and reinterpreting the way we live. Millions of people use an iPhone as their only computer. It’s only camera, GPS device, music player, communicator, trip planner, and payment tool. It put the entire world in our pockets.
Before the invention iPhone, smart phones generally copied the BlackBerry. After the iPhone invented, they copied Apple as well most phones now have big screens, beautiful designs, and always-improving cameras. They even have "notches," or, cut-outs at the top of their edge of displays.
The new iPhone XR is Apple’s attempt to propitiate, customers who aren’t happy with the creeping of iPhone’s price upwards. The XR’s display technology is also not so great nor its camera is too fancy, but it also costs a couple hundred dollars less than the starting price of the iPhone XS.
Where We Go Next
Apple is in a funny patch right now. Thanks to the huge, impossible success of the iPhone—which accounts for more than half of the company’s revenue. Apple is often regarded as the most valuable company in the world. It is also not like that Apple is in any danger as long as it's sitting on hundreds of billions in cash reserves.
But there are plenty of questions regarding the long-term value of the iPhone; especially from the time Apple’s annual unit sales of the phone were virtually the same this year as they were last year. Apple has even announced that it has no longer plans to smash out hardware sales by product category, since it is not representing the strength of the business. That may be correct, but some have described this as Apple trying to cape what eventually may be a real softness in sales.
The moral states that if Apple is going to stay on top, it needs to withdraw more value out of existing iPhone lovers a strategy has been forcefully pursuing.

By: Saksham Gupta
Content: https://www.wired.com/story/guide-iphone/